Useful 'Testimonial' Resources

Some definitions of Testimonial...

Try Answers.com

How about Wikipedia.com which has some great information, including history of testimonials and how the Pope once endorsed a potent medicine!

 And Social Proof...

Here's Wikipedia.com's comments and also take a look in Answers.com

This wouldn't be complete without mentioning Robert Cialdini - a master at understanding the power of social proof!

Need sample testimonials and step by step instructions how to get great ones? Check our own book on the subject HERE!